Strategic synergies with domestic b2b, proposing itself to agencies and networks also on the front mice, thanks to personalized team building programs. And also the participation already planned together with the Umbria region at main international organized tourism fairs, to which is added a promotion and development activity of agreements with the main Italian and foreign tour operators specialized in incoming, as well as a campaign of digital marketing already started. These are the objectives of the commercial management of the widespread hotel and spa Torre del Nera, to increase domestic tourist flows and those from the United States, Northern and Central Europe, thanks also to ad hoc promotions.
Located in Scheggino, in the heart of Umbria just a few minutes from Spoleto, the structure is preparing to close the year with positive data and an increase compared to 2020. The estimated goal for the end of the year provides in particular a average coverage equal to 70% and a turnover up 40% on 2020. The trend in bookings confirmed more than satisfactory results throughout the course of 2021, with peaks recorded on the occasion of the holidays. And today the structure maintains a growing trend, especially in view of the holidays with New Year almost sold-out and strong demand for the weeks of Christmas and Epiphany. The Italian guests, who represented the largest share of customers in 2021, were joined by 20% of tourists from Denmark, Benelux and Israel, as well as from Germany, Austria and Switzerland.
“Torre del Nera Albergo diffuso & Spa is a very particular structure – explains the director, Fulvio Badetti -: it’s about a true medieval village completely renovated, thanks to a plan of conservative architectural interventions. Structure matters 16 apartments all different from each other and a central body, inaugurated last year, with 12 rooms, a spa from 400 square meters and a restaurant also able to accommodate meeting. The area in which it stands is also suitable for sports activities (mbt, rafting, horseback riding, enduro …) as well as for the exploration of the territory thanks to thematic itineraries; from horseback riding, to cultural and food and wine itineraries. The happy geographical position makes Torre del Nera an ideal location also for truffle lovers, and for those who want to embark on a spiritual journey along the religious paths. The assets of the territory represent the real plus of our proposals aimed at individual customers and groups, as well as being included in team building programs. Now we are working on the consolidation of the structure in Italy and on the positioning of the location abroad: a strategy supported by commercial and marketing activities for which we have invested a considerable budget “.
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The Torre del Nera multi-building hotel closes a good 2021; now focus on Italian and international b2b