The World Travel & Tourism Council and the Trip.com group have launched “Trending in Travel,” a new report that shows the latest trends in traveler behavior and future booking patterns in the wake of Covid-19.
Wttc’s latest projections show strong growth in international spending for 2022 and beyond, which is expected to exceed domestic spending in 2022 as more destinations relax restrictions and vaccination rates continue to rise. After a decline of 69.4% (2020), global international travel spending is set to increase by 9.3% in 2021 and significantly by 93.8% in 2022.
The report also reveals how stringent and confusing travel restrictions around the world have resulted in a significant increase in domestic tourism, with domestic hotel bookings increasing by more than 200% on Trip.com’s platform this year compared to 2019.
Since the onset of the pandemic, mobility restrictions have hindered international travel, and while domestic travel will provide a much-needed boost to the industry, the Wttc says the return of international travel is critical to restarting the global economy.
The report focuses on booking trends, consumer considerations and consumer profiles. It also features examples of markets whose resilience has provided a platform for the Travel & Tourism industry to revive.
The report shows how Covid-19 has changed the way people travel; younger travelers are the first to return to travel; increased demand for longer stays; the importance of free cancellations and the demand for high levels of health and safety checks.
To avoid travel restrictions, travelers seek secondary destinations, far from traditional vacation spots, as a preferred destination. This preference has a positive impact on local communities and livelihoods. According to Trip.com hotel booking data, Abu Dhabi (UAE) Chiang Mai (Thailand), Doha (Qatar), Florence (Italy) and Frankfurt (Germany) were the most popular secondary destinations in their respective countries in 2021.
Julia Simpson, Wttc President and CEO, said: “It is clear that people are looking forward to traveling again. Consumers are curious, they look to new destinations, ‘the great outdoors’ and they travel for the benefit of the places and people they visit. With travel and tourism accounting for over 10% of global GDP, this is good news for jobs and the economy. The impact in some countries has been devastating for local communities and this report shows that business is getting back in earnest. “
The report goes on to show that, according to Ctrip data, bookings for “the great outdoors” will prevail in the short and medium term. In China, one of the world’s largest travel markets, bookings for nature-related attractions increased 265% in the first half of this year compared to the same period last year.
The travel break has also increased consumer enthusiasm to travel more sustainably with more than eight in 10 global travelers (83%) saying they would make sustainable travel a priority in the future.
Reinforcing this long-term trend, since its launch in 2019, the report shows that 68 million travelers have chosen to book a flight labeled ‘Greener Choice’ on Skyscanner, a relatively low-carbon flight choice.
According to the report, 70% of travelers in many major countries such as the United States, Spain, United Kingdom, Canada and Japan plan to spend more on travel in 2022 than they have in the past five years, including 2019. one of the best years ever recorded for Travel & Tourism.
Jane Sun, CEO of Trip.com Group, said, “Travelers around the world have shown their desire to travel, whether it’s domestic or cross-border travel, we see a huge amount of demand. repressed that is constantly being released. To evolve better with the recovery we need to understand travelers and how the industry can adapt to emerging trends ».
The latest Wttc research shows that the global recovery of the travel and tourism industry is accelerating with the sector’s contribution to global GDP projected to increase by 30.7% in 2021 and 31.7% in 2022.
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Wttc: projections indicate strong growth in international spending